If you frequent the blog on a regular basis, you may remember when we imagined what it would looks like if Fosters, Carlsberg and Budweiser underwent a craft beer redesign. Well, we’re back and this time it’s Corona, Heineken and Coors getting the craft treatment…
*Please note that we have no affiliation with Coors, Heineken or Corona. This was a for fun project by the team at Restaurant Choice and is in no way endorsed by any of the brands mentioned.
Coors, presumably, would be reluctant to abandon their mascot of recent years, Jean-Claude van Damme; who doesn’t love ageing action stars? However, some level of ‘hipsterfying’ would be necessary. By transforming the ‘Muscles from Brussels’ into a glasses-wearing, beard-sporting, tattooed hipster, they’d be halfway to ensnaring the demographic they so desperately crave.
The Coors Light beer, on the other hand, would have to go. They’d have to push a new product so far removed from their current light lager (a stout for example, or maybe a dark lager) that they could swiftly put to bed any criticism and prove that they’d switched to the craft side for good.
Heineken are a global brand, available in cities all over the world. They would have to work harder than most to strip down their corporate image and produce a craft range in their name. One possible angle would be embrace their Dutch roots.
So… they’d have to go humble; add a touch of twee, a sprinkle of windmill and a whiff of farmhouse. They’d also have to go strong (everyone knows craft beer is strong), double up their ABVs and claim it was brewed on a farm somewhere in the Dutch countryside… like you’d see on their advertising.
Corona has long been the beer of choice for the young and fashionable. Complete with lime, stylish bottle and party atmosphere, Corona is basically a beer to be ‘seen with’ – hardly craft.
To plant their foot firmly in the craft ‘door’ they’d have to take away the lime, place more emphasis on the Mexican roots of the brewery and get some graphic designers in to create limited edition can art. This should get the craft crowd begging for what is effectively the same flavourless beer. Tastes better from a craft can though, right?
Don't forget to check out our other craft beer rebrands here.
*Please note that we have no affiliation with Coors, Heineken or Corona. This was a for fun project by the team who love craft beer, and selling gift cards for restaurants obviously! It is in no way endorsed by any of the brands mentioned.